Monday, May 16, 2005

Kodak gives the kiss of death to the medium of choice for many indie filmmakers.

As part of the portfolio revamp, Kodak will discontinue sales of its S8 KODACHROME 40 Movie Film. Final sales of KODACHROME Super 8 will be based on product availability over the coming months. Sales of KODACHROME 16 mm films will continue, unaffected by this announcement.


The decision to discontinue KODACHROME in Super 8 was driven entirely by marketplace dynamics.

"Because the 'home movie' market has shifted to digital, sales of KODACHROME Super 8 film have declined significantly," according to Mayson. "In tandem with that decline, the availability of processing for KODACHROME Super 8 cartridges has diminished. In other words, fewer and fewer labs worldwide have the machines and the chemistry necessary to process this film emulsion in the Super 8 format."

posted by Cathy @ Monday, May 16, 2005

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