Saturday, February 05, 2005

NY Times weighs who the Oscar would go to for Best Product Placement

Sure, You Can Watch the Oscars, but Can You See All the Nominated Movies? Attemps to address one of the many conflicts that arise when it takes a giant media machine to excite film audiences.

"It's a money-driven situation," said Marian Koltai-Levine, executive vice president for marketing at Fine
Line. "We're able to distribute the pictures where we can get box office."

But the inability of moviegoers beyond both coasts to see this year's nominated films has been a thorny issue for the Academy of Motion Picture Arts and Sciences, sponsor of the Academy Awards, and never more so than this year.

Ratings for another awards program, the Golden Globes, dropped nearly 40 percent in January, even though the show was heavily promoted by NBC, and its red-carpet arrivals were also covered by two cable networks. The Hollywood Reporter, an industry trade publication, attributed the drop to the absence from theaters of a spate of low-profile films.


Robin Williams, Gwyneth Paltrow, Penelope Cruz, Zhang Ziyi and Halle Berry all tapped to present at Oscars.

The Australian Daily Telegraph accuses Cate Blanchett of being on a "charm offensive". Oh, snap!

ReadABet.com advises you on how to bet on this year's ceremonies.

Or if you prefer, Gothamist has put together a simple Oscar Drinking Game.

0 Comments:

Post a Comment

<< Home